Ask three companies what a website costs and you'll get "it's free!", "$8,000," and "it depends." None of that helps you budget. So here is a straight answer about what drives the price in 2026 and what a local small business should expect to pay.
The four real options
Almost every quote you'll get falls into one of these buckets:
- DIY builders (Wix, Squarespace, GoDaddy): $0–$30/month. Cheap, but you do all the work, and the result usually looks like a template because it is one.
- Freelancer on a marketplace: $300–$2,000. Quality is a coin flip, and many disappear the moment the site is delivered.
- Local agency: $3,000–$15,000+. Often great work, but priced for businesses with a marketing budget, and frequently overkill for a five-page site.
- Productized services (this is our lane): a flat setup fee plus a small monthly, with the busywork automated so the price stays low.
What actually drives the price
Once you set aside the brand name on the invoice, the cost of a website comes down to a few honest factors:
- Number of pages. A 5-page site is a fraction of the work of a 30-page one.
- Custom design vs. template. A layout built around your business takes longer than dropping your logo into a stock theme.
- Functionality. A brochure site is simple; online ordering, booking, or a store is a different project entirely.
- Who maintains it after launch. Ongoing edits, hosting, and updates are real work — someone pays for them, either you in time or money.
Watch the hidden costs
The sticker price is rarely the whole story. Before you sign anything, ask:
- Is hosting included, or is that a separate bill from someone else?
- What does it cost to change my hours or add a photo next month?
- Do I own the site, or am I renting it forever?
- Is there a contract, and what happens if I want to leave?
What we think is fair
We built our pricing to be the boring, honest answer to all of this: a flat $397 setup and $49/month that covers hosting, updates, and unlimited small edits — or $797 once if you'd rather own it outright and host it yourself. No contracts, no surprise invoices, and you can read the whole thing on one page.
Whatever you choose, the right question isn't "what's the cheapest?" It's "what will this cost me over two years, and what do I get for it?" A site that brings in a few new customers a month pays for itself many times over — and a cheap one that never gets found costs you every customer who couldn't.
Rather have us handle it?
We build the site, set up your Google profile, and keep it current. Live in 7 business days.
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