We talk to a lot of owners who say, "I already have a Facebook page — do I really need a website too?" It is a fair question, and the honest answer is: a Facebook page is a great start, but it can't do three things that matter, and those three things are usually where the money is.
What a Facebook page does well
Let's be fair to Facebook. A page is free, it is easy to post to, and it is where a lot of your existing customers already hang out. For day-to-day updates — today's specials, a photo of finished work, a weather closure — it is hard to beat. If you are just getting started, do not feel bad about leaning on it.
The three things it can't do
1. Show up when someone searches Google. The vast majority of "near me" searches happen on Google, not inside Facebook. When a new customer who has never heard of you looks for what you do, a Facebook page rarely shows up — a real website connected to your Google Business Profile does.
2. Belong to you. Facebook owns your page. They decide who sees your posts, they can change the rules overnight, and accounts get locked or hacked more often than you'd think. A website on your own domain is an asset you control — it can't be taken away by an algorithm change.
3. Look like a serious business. Fair or not, a lot of customers quietly judge a business with no website. For higher-ticket services especially — contractors, dentists, anyone asking for real money — a clean website signals that you are established and not going anywhere.
The good news: you don't have to choose
The right setup is both. Keep posting to Facebook for the people who already follow you. Use a simple website as your home base for everyone who finds you on Google — the place that explains what you do, shows your reviews, and makes it one tap to call you.
- Facebook: day-to-day updates for existing followers.
- Website: getting found on Google, looking legitimate, and capturing new leads.
- Both should point at the same phone number, hours, and reviews so nothing contradicts.
If you have been running on a Facebook page and it is working, you are already further along than most. A website just stops you from leaving the new-customer searches on the table.
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